Say clearly what you do. Then look the part.
Message, copy and visual identity for growing businesses. One-time, paid up front, with no monthly fee and no term.
What it covers
Message clarity
Who you serve, what changes for them, and why you. One clear statement your whole team can say out loud.
Copy that sounds like you
Website, profile and social copy in your voice, ready to use anywhere you show up.
A visual identity you can point to
Logo, color palette and type, so your brand looks as solid as your work.
Ground rules
We write in your voice, not ours; every claim about your business is something you can back up; and you own every word and file we deliver, including the source files for your logo.
How working with us goes
Free Discovery Session
50 minutes. A discovery, pricing review and suggested budget. A $199 value; your first one is free.
Planning Session
One per service, 50 minutes. A written plan and estimate. Included in the Visibility and Advertising setup; $199 for Branding.
Build it your way
Yourself, Done Together in live sessions, or Done for You with a plan.
After launch
Book a session or on-demand help when you need it, or hand it off with a Done for You plan.
Scheduled sessions are 50 minutes on Zoom, $199, prepaid. On-demand help is $4/minute with no minimum, when a Strategist is available. Rescheduling needs 48 hours’ notice.
Full details on how we work →Branding options
Message Clarity
$398
We clarify who you serve and what changes for them, then write your core message and a one-line positioning statement.
No monthly fee. No term.
Logo Design
$599
Designed by people, for your business.
A distinctive logo designed with you and delivered as a complete Logo Kit, ready for your website, social media, email, signage and print.
Your Logo Kit
- Primary logo plus horizontal and stacked versions
- A simple mark for favicon and social profile pictures
- Full-color, one-color and reversed versions
- SVG, transparent PNG and PDF
- Colors (HEX, RGB, CMYK) and font names
- A one-page logo guide
Includes two logo concepts and two rounds of revisions. You own every file, including the source files.
No monthly fee. No term.
Brand Refresh
$995
One live planning session, message and copy drafted behind the scenes, then a live review and a live final approval.
No monthly fee. No term.
Full Identity
$2,490
Everything in Brand Refresh and everything in Logo Design, plus a color palette, type and a brand guide, drafted behind the scenes and reviewed with you live.
No monthly fee. No term.
Extra copy: $199 per 2 pages.
Each option starts with your $199 Branding Planning Session.
Adding Brand Refresh or Full Identity to a Website Done for You plan takes $398 off your first Website month.
Branding is also how custom website copy is written; it replaces the Content Starter on your site.
Branding Planning Session
50 minutes on Zoom, $199, prepaid, before any scheduled sessions. We look at how your business presents itself today (your site, profiles, logo and the way you describe what you do) and who you most want to reach. If Branding is all you need from us, we use the rest of the session to set direction: what’s working, what isn’t, and which option fits.
Considering more than one service? Start with the free Discovery Session, and we’ll plan the order with you.
How it works
Message Clarity
- Clarify who you serve and what changes for themLive
- Write your core message and positioning statementLive
Logo Design
- Planning and directionLive
- Two logo conceptsBehind
- Concept reviewLive
- RevisionsBehind
- Final approval and Logo KitLive
Brand Refresh
- PlanningLive
- Messaging draftBehind
- Copy draft across your pagesBehind
- Review and reviseLive
- Final approvalLive
Full Identity
- PlanningLive
- Messaging and voiceBehind
- Copy draftBehind
- Copy reviewLive
- Logo conceptsBehind
- Logo reviewLive
- Color palette and typeBehind
- Brand guide draftBehind
- Guide reviewLive
- Final approval and handoffLive